Customer Story – Marketing Department Agile Transformation
A global life sciences biotechnology company implemented an employee-led agile approach within the marketing department. The focus was to resolve low employee morale and frustration with business partners that were occurring due to the growth in demand for the team’s services.
Call for help:
- Communication within the department was limited and trust among employees and leaders was low, resulting in low employee morale.
- Shifts to digital vs traditional marketing due to the pandemic required process changes, reorganization, and new skills.
- The organization lacked strategic direction for marketing efforts, resulting in a lack of alignment and prioritization of work.
Farwell Advisor support:
- The FarWell advisor leveraged an agile model to build change leadership capabilities and implement an Agile/Scrum mindset and framework within the department.
- The FarWell advisor designed and delivered a series of training focused on agile methodologies and mindset. Additional coaching was provided throughout the transition.
- The advisor focused on building change leadership capabilities to improve communications and build resiliency within the team.
- The advisor focused on developing core leadership traits to support the effort, such as moving from a command & control leadership style to servant leadership.
Results:
7 cross-functional agile teams trained and stood up in the scrum methodology.
- Agile pilot resulting in leadership acceptance to implement agile across the department.
- 60+ stakeholders trained and engaged in work to change processes around work definition, prioritization, and approval.
- Built change management capabilities within the marketing team, enabling the team to adopt changes in approach and methodology.
- 50% reduction in time to complete work for a project where new methodology and skills were applied.
